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Prof. Dr. Gonca Telli ile Bütünleşik Pazarlama Yönetiminde Vaka Analizleri
Gonca Telli Yamamoto ÜCRETSİZ İNDİRKitap Hakkında
Prof. Dr. Gonca Telli Yamamoto 2003 yılında *Bütünleşik Pazarlama: İşletme Anlayışında Yeni Bir Boyut* başlıklı kitabında pazarlamanın günümüzdeki gidişatını işaret ediyordu. Bütünleşik pazarlama şirket/kurum içi ilişkilere bütünsel bir pazarlama anlayışıyla değinen
