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Pazarların Küreselleşmesi ve Küresel Doğan İşletmeler
Selma Kalyoncuoğlu ÜCRETSİZ İNDİRKitap Hakkında
İçindekiler1. Küreselleşme ve Uluslararasılaşmaya İlişkin Kavramlar ve Teoriler 2. İşletmelerin Uluslararasılaşma Süreçleri ve Küresel Doğan İşletme Modeli 3.Küresel Doğan İşletmelerin Yurtdışı Pazarlara Erken Açılma Sürecine Etki Eden Kurucu/ Üst Düzey Yönetici Düzeyindeki Faktörlerin Değerlendirilmesine Yönelik Bir Alan Araştırması
