%22%20rx%3D%223%22%2F%3E%3Crect%20x%3D%2285%22%20y%3D%22130%22%20width%3D%224%22%20height%3D%2230%22%20fill%3D%22%234ade80%22%20opacity%3D%220.036%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%2292%22%20y%3D%22140%22%20width%3D%224%22%20height%3D%2220%22%20fill%3D%22%234ade80%22%20opacity%3D%220.03%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%2299%22%20y%3D%22135%22%20width%3D%224%22%20height%3D%2225%22%20fill%3D%22%234ade80%22%20opacity%3D%220.024%22%20rx%3D%221%22%2F%3E%3Crect%20x%3D%2213%22%20y%3D%2214%22%20width%3D%222.5%22%20height%3D%2230%22%20fill%3D%22%234ade80%22%20opacity%3D%220.6%22%20rx%3D%221.25%22%2F%3E%3Ctext%20x%3D%2222%22%20y%3D%2236%22%20font-family%3D%22Georgia%2CCambria%2Cserif%22%20font-size%3D%2224%22%20font-weight%3D%22bold%22%20fill%3D%22%234ade80%22%20opacity%3D%220.07%22%3ED%3C%2Ftext%3E%3Ctext%20x%3D%2214%22%20y%3D%2268%22%20font-family%3D%22Georgia%2CCambria%2Cserif%22%20font-size%3D%2210%22%20fill%3D%22white%22%20opacity%3D%220.92%22%20font-weight%3D%22bold%22%3E%3Ctspan%20x%3D%2214%22%20dy%3D%220%22%3EDeneyimsel%3C%2Ftspan%3E%3Ctspan%20x%3D%2214%22%20dy%3D%2214%22%3EPazarlama%3C%2Ftspan%3E%3C%2Ftext%3E%3Cline%20x1%3D%2214%22%20y1%3D%22108%22%20x2%3D%2248%22%20y2%3D%22108%22%20stroke%3D%22%234ade80%22%20stroke-width%3D%220.8%22%20opacity%3D%220.25%22%2F%3E%3Ctext%20x%3D%2214%22%20y%3D%22124%22%20font-family%3D%22system-ui%2Csans-serif%22%20font-size%3D%227.5%22%20fill%3D%22%234ade80%22%20opacity%3D%220.55%22%3EGizem%20Konuk%3C%2Ftext%3E%3Crect%20x%3D%2214%22%20y%3D%22142%22%20width%3D%2243.6%22%20height%3D%2212%22%20fill%3D%22%234ade80%22%20opacity%3D%220.1%22%20rx%3D%223%22%2F%3E%3Ctext%20x%3D%2219%22%20y%3D%22150.5%22%20font-family%3D%22system-ui%2Csans-serif%22%20font-size%3D%226%22%20fill%3D%22%234ade80%22%20opacity%3D%220.45%22%20font-weight%3D%22600%22%3EEkonomi%3C%2Ftext%3E%3C%2Fsvg%3E)
Deneyimsel Pazarlama
Gizem Konuk ÜCRETSİZ İNDİRKitap Hakkında
Günümüz tüketici davranışları, klasik reklam anlayışının ötesine geçerek markalarla duygusal ve etkileşimli bağlar kurma arayışında. Gizem Konuk’un *Deneyimsel Pazarlama* kitabı, bu dönüşümün ardındaki dinamikleri akademik bir bakış açısıyla ele alıyor. Tüketicinin sadece ürünü değil, onunla yaşadığı anı da satın aldığı bir çağda, markaların nasıl unutulmaz deneyimler yaratabileceğini inceliyor. Kısa ama yoğun içeriğiyle, pazarlama stratejilerine yenilikçi bir perspektif sunan bu çalışma, sektör profesyonelleri ve akademisyenler için pratik bilgilerle dolu. Detay Yayıncılık’tan çıkan eser, 96 sayfalık hacmiyle okuru gereksiz ayrıntılara boğmadan, doğrudan konunun özüne yönlendiriyor.
