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Yeni Ürün Fikirlerinin Belirlenmesinde Kullanılan Yöntemler
Sefer Gümüş ÜCRETSİZ İNDİRKitap Hakkında
Yeni Ürün ve İlgili Kavramlar Yeni Ürün Geliştirme Süreçleri Firma Stratejisi Yeni Ürün Fikri Kaynakları Yeni Ürün Fikirlerini Belirlenmesinde Kullanılan Yöntemler İş Analizi Aşaması Satışların Tahmin Edilmesi Maliyetin ve Karlılığın Tahmin Edilmesi Alıcı Tepkilerini Ölçme Markalama Ticarileştirme Hedef Pazar Bölümü Sonuç ve Öneriler
