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Uluslararası Bilimsel Araştırmalar Serisi Sosyal Bilimlerde Güncel Yaklaşımlar
Salih Yıldız ÜCRETSİZ İNDİRKitap Hakkında
İçindekilerBirinci Bölüm Küresel Olaylarda Kazanan İşletmeler: Kargo Firmalarıİkinci Bölüm Tüketicinin Tekrar Satın Alma Niyetinde Marka Değeri ve Çalışan Empatisinin RolüÜçüncü Bölüm Marka Genişlemesi ve Tüketicilerin Marka Genişlemesine Yönelik TutumlarıDördüncü Bölüm Türkiye‘de İthalat
