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Türkiye'de Pazarlama Biliminin Akademik Tarihi
Muazzez Babacan ÜCRETSİZ İNDİRKitap Hakkında
*Dünyada Pazarlama Eğitiminin Gelişimi *Türkiye’de Pazarlama Eğitiminin Gelişimi *Terim ve Kapsam Açısından Pazarlamanın Türkiye’de Tarihi Gelişimi *Pazarlama Ders Kitapları İncelenmesi *Pazarlama Lisansüstü Eğitiminde Deneyim
