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Turizmde Niş Pazarlar
Ramazan Göral ÜCRETSİZ İNDİRKitap Hakkında
Niş turizm ürünlerinin çok farklı istek ve ihtiyaçlara sahip az sayıda tüketiciye hitap ettikleri ve kitlesel turizm ürünlerine nazaran satış hacimlerinin düşük olduğu değerlendirilmektedir. Bununla birlikte Uzun Kuyruk yaklaşımının göre
