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Pazarlama Savaşı
Al Ries ÜCRETSİZ İNDİRKitap Hakkında
Pazarlamanın temellerini değiştirmiş iki ünlü uzman gene karşınızda. Pazarlama bir savaştır ; burada düşman rakipler ve fethedilecek yerde müşteridir. Kitabın içerdiği konulara örnekler: Pazarlama savaşında saldırı
