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Pazarlama İletişimi Kavramları
Mehmet Serdar Erciş ÜCRETSİZ İNDİRKitap Hakkında
Hızla artan iletişim olanakları karşısında hedef kitleye en etkin şekilde ve doğru kanaldan ulaşmanın güçleşmesi ve maliyetlerin artması ve buna karşın tüketicilerin değişen ve artan iletişim talepleri
