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İlişkisel Pazarlamaya Farklı Yaklaşımlar
Pınar Özkan ÜCRETSİZ İNDİRKitap Hakkında
Pınar Özkan’ın kaleme aldığı *İlişkisel Pazarlamaya Farklı Yaklaşımlar*, alışılmış pazarlama anlayışlarının ötesine geçerek, müşteri ilişkilerini yeniden düşünmemizi sağlıyor. Yazar, teorik çerçeveyi pratik örneklerle harmanlayarak, markaların sürdürülebilir bağlar kurma yollarını irdeliyor. Kısa ama yoğun içeriğiyle, hem akademik hem de sektörel okurlar için özgün bir perspektif sunan eser, pazarlama stratejilerine eleştirel bir bakış getiriyor. Ekin Yayınevi’nden çıkan bu çalışma, 102 sayfalık akıcı diliyle konunun derinliklerine inmeyi vaat ediyor.
