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Deneyimsel Pazarlama
Selma Kalyoncuoğlu ÜCRETSİZ İNDİRKitap Hakkında
Günümüz tüketicisi artık sadece ürün değil, unutulmaz bir deneyim satın almak istiyor. Selma Kalyoncuoğlu’nun kaleme aldığı *Deneyimsel Pazarlama*, markaların bu yeni beklentiye nasıl yanıt verebileceğini derinlemesine ele alıyor. Kitap, teorik bilgilerin ötesine geçerek, somut örnekler ve uygulanabilir stratejiler sunuyor. Tüketiciyle duygusal bağ kurmanın, sadakati artırmanın ve rekabette öne çıkmanın yollarını arayanlar için pratik bir rehber niteliğinde. Pazarlama dünyasında fark yaratmak isteyenlerin kütüphanesinde yer alması gereken bir eser.
