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AVM Müşterilerinin Hedonik ve Faydacı Davranışları ve Mağaza Sadakati
Adem Kartal ÜCRETSİZ İNDİRKitap Hakkında
Alışveriş merkezlerinde müşterilerin davranışlarını inceleyen bu çalışma, hedonik ve faydacı davranışların mağaza sadakatine nasıl etki ettiğini ortaya koyuyor. Psikoloji alanındaki bu araştırma, alışveriş deneyimini daha derinlemesine anlamamıza yardımcı oluyor. Kitap, 221 sayfa boyunca alışveriş merkezlerindeki müşteri davranışlarını yapısal eşitlik modeli üzerinden ele alıyor.
