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Aile İşletmelerinde Stratejik Yönetim
Funda Kılıç ÜCRETSİZ İNDİRKitap Hakkında
1980'lerin neoliberal dönüşümünden sonra sosyal bilim araştırmacıları, aile işletmelerine odaklanma eğilimini arttırdı. Bu artışta, aile işletmelerinin toplam işletme içindeki yüksek oranı ve daha iyi anlaşılma ihtiyacı önemli rol oynadı. "Aile İşletmelerinde Stratejik Yönetim" kitabı, uzun vadeli başarı için aile işletmelerine yol gösteren bir kaynak olarak stratejik yönetim bakış açısını sunar. Farklı yazarların katkılarıyla oluşturulan bu eser, temel stratejilerden kurumsal ve uluslararası stratejilere kadar geniş bir yelpazeyi kapsar.
